![]() It’s a plan that could be lucrative, though it risks alienating its consumer VR business (the company plans, from here on out, to have two Quest product lines and to use the higher-end one to decide which features to add to the less expensive one). It’s also a major strategy shift, showing the company is now pushing its best VR technology to business customers, hoping they’ll be eager to use VR and mixed-reality apps at work. ![]() The company’s VR unit, Reality Labs, is still tiny compared to its main business of selling ads on Facebook and Instagram, and costly: Meta said it lost $2.8 billion during the second quarter of this year because of Reality Labs. The capabilities of the Quest Pro mark an important milestone for Meta (and for CEO Mark Zuckerberg), which has spent years and billions of dollars steering toward a future where it believes people will spend more and more time in virtual spaces and mixing digital elements with the real world. Meta's latest VR headset, the Quest Pro, is aimed at business users and costs $1500. It can be purchased online directly from Meta, and in the United States it can also be bought at Best Buy stores, via Best Buy’s website, and through Amazon. Its price, power, and potential are aimed more toward businesses - think architects and designers - with pockets deep enough to shell out for the headset, and some creative and die-hard VR users.īuyers can pre-order the Quest Pro as of Tuesday, and it will ship out on October 25. At $1,500 ($1,499.99, to be precise), it costs nearly four times that of the company’s cheapest Quest 2 headset. And it can be used as a mixed-reality headset, showing you a view of the world around you in color while letting you interact with digital objects - whether you’re painting on an ersatz easel or putting on a faux mini-golf course.īut the black headset, which Meta unveiled on Tuesday during an online event, is probably not in your price range. ![]() ![]() It can track your eyes and facial features, giving you a sense of connection with other people in virtual spaces: If you arch your eyebrows or they puff up their cheeks in real life, so too will the VR avatars. It can display text and fine details in VR, making it possible to read even small type with ease. In addition, launching the app could potentially even put the company at risk of incurring an onerous fine for DMA noncompliance, where fines can reach up to 10% of the company’s total worldwide annual turnover, or up to 20% for repeated violations.Meta’s newest virtual-reality headset, the Meta Quest Pro, is a slick, powerful device. Given the current lack of guidance, launching Threads now would complicate things for Meta in Europe’s stringent regulatory environment. The European Commission is expected to release guidelines on how companies like Meta can comply with the DMA in September. Mark Sewell, a spokesperson for the Irish Data Protection Authority, confirmed to The Messenger that Meta had informed the authority it had "no plans to roll out the service in the EU at present." In particular, Meta is waiting for more guidance on how the law affects the practice of combining data between platforms, such as data between Instagram and Facebook or WhatsApp and Messenger, which is especially pertinent given that Threads is built on Instagram’s infrastructure. ![]() The company explained that the delay is due to regulation uncertainty over the Digital Markets Act, or DMA, whose rules came into effect in May. Threads, an app based on Instagram, will launch on Thursday in the US at 7 a.m. European users will not gain access to Meta’s “sanely run” Twitter competitor at the same time as US users, the company confirmed to The Messenger. ![]()
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